OKRs Tool

OKRs Tool is a lightweight, AI-powered goal management and performance alignment platform designed specifically for early-stage startups and small teams (ideal for 10-25 users). Founded in 2024 and acquired by Steven Macdonald in January 2025, the platform helps organizations define, track, and execute Objectives and Key Results (OKRs) without the complexity of enterprise performance systems. Based in Tallinn, Estonia, OKRs Tool emphasizes ease of use, fast onboarding (claiming users can create their first OKR in under 30 seconds), and affordability with flat-rate pricing starting at free for up to 5 users. The platform enables company-level, team-level, and individual OKR creation with real-time progress tracking, AI-assisted OKR drafting, weekly check-in reminders via Slack, alignment visualization across teams, and KPI integration. Users can run recurring OKR cycles (quarterly or annual), score progress, conduct performance reviews tied to OKRs, and access analytics dashboards with AI-driven insights and recommendations. The product positions itself as a 'noise-free' alternative to bloated enterprise tools like Lattice, Workboard, or Weekdone, targeting founders, operations leads, and managers at seed-to-Series B startups. With trusted use by 250+ teams managing 8,000+ goals, OKRs Tool focuses on maintaining momentum, enabling async execution, and preventing strategy drift. The platform includes features like alignment maps for cross-team visibility, retros and reflections, audit logs, approval workflows, import/bulk upload capabilities, and concierge onboarding for higher tiers. Pricing is transparent with three tiers: Launch (free for 1-5 users), Scale ($30/month flat with unlimited users), and Expand ($50/month flat adding reviews and API access). The tool is GDPR-ready and SOC 2-aligned with dedicated compliance pages.