Effy AI

Effy AI is an AI-first performance management platform primarily focused on streamlining performance reviews and (in higher tiers) OKR/goal tracking for small and mid-sized businesses. The product is positioned to reduce administrative workload and increase the quality and consistency of feedback by automating form creation, guiding reviewers during writing, and generating summaries and insights for leaders. Effy AI's review workflows include AI drafting to help create review content and role- or goal-tailored structures, plus 'bias checks and quality nudges' intended to flag vague or unfair feedback and improve consistency across managers. After reviews are collected, the platform generates AI summaries and provides reporting views such as heatmaps and a 9-box grid to support calibration and talent discussions. The product is offered in multiple plans, including a Free plan intended for small teams (up to 5 users) to pilot Effy AI without time limits. Paid plans are structured by review cadence: a 'One-time review' plan at $3 per seat/month for a single cycle per year, a 'Continuous review' plan at $6 per seat/month for multiple cycles per year, and a broader 'Performance suite' plan at $9 per seat/month that combines goals and reviews including PDPs, PIPs, and check-ins. The pricing page states there are no minimums, contracts, or implementation fees, with pro-rated billing as team size changes and a 30-day refund policy on the first payment. Effy AI emphasizes ease of adoption and quick setup, with claims that teams can implement the platform in days with a zero learning curve and a 96% launch rate. The platform provides in-flow experiences in Slack and Microsoft Teams with smart nudges to keep cycles on track. For security and privacy, Effy AI publishes a Security Program page stating it is designed to be GDPR compliant. The same page indicates the company plans to pursue ISO 27001 and SOC 2 certifications in 2025, meaning these certifications are not yet held as of the posted security update. Effy AI is best suited for SMB founders, HR and People leaders, and managers who want a lightweight, fast-to-deploy performance review and goal alignment tool with AI assistance and clear pricing. The company serves 500+ companies primarily in the small to medium business segment.